PR & Branding
Let The World Know
Our Pledge
To engage and connect our members, potential members and our community through exciting PR activities that adds value to their life’s experience and growth.
Please do not use cartoons, illustrations, or clip art in materials created for clubs, Areas, Divisions, Districts, and regions.
Similarly, stay away from images that do not connect to the Toastmasters environment, such as those mainly or solely portraying landscapes, animals, children, food and food appliances, medicine, and architecture.
The tagline helps to convey our mission, our purpose.
- Consistent and Unique Identity
- Clearly communicates golas and messages
- Defines the organisation, it’s products and services
- Differentiats the organisation from it’s competitors
Branding is one of the easiest concepts to understand, yet it’s one of the hardest to execute. Branding is our most valuable asset, and it is more than just a logo. It is our identity and our personality. It is key to delivering the Toastmasters brand consistently across all channels, both online and offline.
Do
- Use Brand Colors
- Use Brand Fonts and Effects
- Use Logo and Strapline
- Use Warm & Professional Language
- Use Brand Manual and Me
Don't
- Use Random Colors
- Use Other Fonts
- Use Views, animals, things
- Change Logo
- Use Colloquial Language
- Think You are Alone
Using the Logo
The Toastmasters International logo is an integral piece of our visual identity.
It‘s correct and consistent application accelerates engagement, raises our credibility and improves brand recall.
It is essential to follow some simple rules in the Brand Manual when using the Toastmasters logo.
Here is a picture of what not to do with the Toastmasters International Logo.
Picture provided by TI District 20
Public Relations Branding Workshop held online Sunday, July 31, 2022
Quick Reference Sheet
Toastmasters International Brand Guidelines which includes Font, Colors, Gradient Colors, TransparenciesDistrict 95 PR Team takes the branding and compliance to the core of each Public relation activity across the district from posters to the events. The Brand Execution Lead is in charge of ensuring the Toastmasters brand is used accurately in the clubs, areas, and divisions across the district. We also focus on educating the PR Managers and VPPRs on branding by providing training and Q&A sessions.
Then just write us an email.
Public Relations:
Branding:
We look forward to hearing from you! 😊